we are warriors the locker room
This group project was briefed by R/GA & We Are Warriors.
It was created, executed and pitched as part of D&AD 2024 Shift Program
BIT OF BACKGROUND - We Are Warriors (WAW) is a social enterprise designed to increase representation of Indigenous role models. It’s built on a partnership between Nooky, a game-changing Indigenous activist, and an agency (R/GA) determined to build a more human future. It connects global brands with Australia’s most important cultural and societal issue – equity for First Nations people.
Each year WAW hosts Blak Powerhouse at the Powerhouse Museum on 26th January (Invasion Day), a one day takeover designed to turn a day of sorrow into one of power and positivity. It is for all ages, mob, allies and advocates. It features live music, dance, art, live talks, workshops, markets, food and DJs. Most importantly it’s a place that cultivates Blak power and joy.
The Challenge – Curate and design a space at Blak Powerhouse and help visitors to “join the WAW”
Our Solution - Position "We Are Warriors" as a sports team, where every warrior—whether an artist, athlete, musician, or mentor—becomes a role model fans can rally behind.
By creating "The Warriors Locker Room"—an immersive space that offers supporters exclusive, behind-the-scenes access to their favorite role models, deepening their connection to the team.
Welcome to The Warirrors Locker Room, an immersive space that offers supporters exclusive, behind-the-scenes access to their favorite role models, deepening their connection to the team.
The Warrior Locker room is a space of Blak excellence. The room is strategically laid out with designated zones, each tailored for specific activities—like interactive displays, communal gathering area, and personal reflection spaces—creating a cohesive environment that guides visitors through a seamless journey of connection and team spirit.
Each locker is dedicated to a warrior, where you can learn what they stand for, who they are and what makes them a warrior, we have created a jersey for each warrior, that can be bought on the day
