we are warriors the locker room
This group project was briefed by R/GA & We Are Warriors.
It was created, executed and pitched as part of D&AD 2024 Shift Program
The Challenge – Curate and design a space at Blak Powerhouse and help visitors to “join the WAW”
Our Solution - Position "We Are Warriors" as a sports team, where every warrior—whether an artist, athlete, musician, or mentor—becomes a role model fans can rally behind.
By creating "The Warriors Locker Room"—an immersive space that offers supporters exclusive, behind-the-scenes access to their favorite role models, deepening their connection to the team.
The Warrior Locker room is a space of Blak excellence. The room is strategically laid out with designated zones, each tailored for specific activities—like interactive displays, communal gathering area, and personal reflection spaces—creating a cohesive environment that guides visitors through a seamless journey of connection and team spirit.
Each locker is dedicated to a warrior, where you can learn what they stand for, who they are and what makes them a warrior, we have created a jersey for each warrior, that can be bought on the day.
