Logo & Branding for ScreenEQUAL

ScreenEQUAL is making cervical screening accessible for people with intellectual disability.

The goal in designing this visual identity was to create an accessible, welcoming logo & suite of brand resources.

The process for this project involved a lot of research and learning to reach an outcome that was accessible to all but more importantly, the intended users of the service. Research for this project involved areas of typography and font choice, layout and illustration requirements and a colour palette that passed Web Content Accessibility Guidelines (WCAG).

The scope of work included logos and branding in various formats, font and colour palette, brand style guide and rules, various resources such as forms, planning templates & Easy Read documents.