Logo & Collateral for Toast Cafe

The concept for Toast’s new logo and branding came from two simple ideas, a coffee cup and the smile a good cup of coffee gives you.

By combining these two ideas, the design conveys the joy experienced by visiting Toast Cafe Pambula, a strong member of the local community. The design was simplified and a sunrise added to finish it off.

Project scope included: Logo, print assets, illustrated packaging, small produce label designs & tote bag with illustration featuring shop portrait