Pepsi better together campaign
This group project was briefed by Special Group and Pepsi Max. It was created, executed and pitched in a day as part of D&AD 2024 Shift Program.
The Problem - Get the audience to think Pepsi Max is the better choice that will enhance their meal.
Our Solution - We’ve used the ‘language of love’ to speak to what true partnership looks like. Just like a perfect match in the dating world, Pepsi is the ideal companion to your favourite meals.
Our OOH print ads feature a playful nod to the current dating app culture, and through this highlight how Pepsi is not just an addition, but the ‘perfect partner’ to a meal. Through our eye-catching graphics and bold – yet brand notable – colours, we can use common tropes in today’s culture to create the link between Pepsi and mealtime, pushing audiences to be reminded of Pepsi the next time they’re choosing a drink.
